ORYX Gaming, a Bragg Gaming Group company, has extended its reach into the Netherlands thanks to a deal with leading Dutch land-based operator, JVH gaming & entertainment group (JVH group).
The agreement will see ORYX provide the operator with its iGaming Platform, ORYX Hub, an integration with Kambi Sportsbook and a variety of ORYX RGS and third-party aggregated content to take JVH’s business online for the first time.
The deal has been struck ahead of the much-anticipated opening of the online gambling market in the Netherlands set for September 2021, and will see JVH benefit from ORYX’s omni-channel and cross product iGaming platform, supporting casino and sportsbook verticals.
The ORYX iGaming platform will sit at the core of the future JVH group interactive business featuring a proprietary set of tools including player and payments management, CRM and promotions, bonuses and rewards, fraud, rule engine, compliance, analytics and reporting and CMS.
JVH group will also have full access to ORYX Hub, which hosts an extensive library of 10,000+ casino games from 100+ providers, including ORYX’s proprietary RGS content and a variety of third-party content suppliers such as NetEnt, Pragmatic Play and Greentube. JVH group will use ORYX’s real time data platform and player engagement platform using tools such as Real Time Campaign management system, Leaderboards and Tournaments, Achievements, Jackpots and more.
The agreement also includes an integration with leading global sports betting provider Kambi Group which announced its partnership with JVH group in December 2020.
Founded in 1958, JVH gaming & entertainment group now holds approximately 40% share of the Dutch land-based private casino market and is currently operating over 80 gaming locations in the country. Through the deal with ORYX, the operator will make its first foray online with its leading Dutch brand Jack’s Casino. Recently JVH group has also closed a partnership with Evolution, securing their way in online live-casino with a premium gaming offer.
The Netherlands is the latest regulated market entry for ORYX after an exceptional 2020 full of client launches, market entries and new strategic partnerships. The deal will see ORYX further enhance its presence in Europe where it is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its content is certified or approved in 18 major jurisdictions. ORYX was recently awarded an ISO/IEC 27001 certificate, underlying its commitment to information security.
Matevž Mazij, Managing Director of ORYX Gaming, said: “We’ve anticipated the Dutch market opening for some time, so it’s hugely pleasing to get this partnership with JVH group over the line, a company with an impressive heritage in the Dutch gaming market.
“They’ve been a leading player in the market in the Netherlands for years now and we are thrilled that they have aligned themselves with us for their online debut. We look forward to achieving high levels of success through a close partnership in this new and extremely exciting online market.”
Eric Olders, CEO and Chairman at JVH group, said: “The Dutch online gambling market becoming regulated has been some time coming and we are excited about the opportunities now lying ahead.
“We’re confident that with ORYX’s experience and the quality of their products, we will be able to offer our customers the best level of service and an unrivalled player experience. They have a great team and we look forward to partnering with them as one big team.”