Kambi Group plc, a premier sports betting technology provider, has announced the extension of its long-term sportsbook partnership with Sun International, the renowned African gaming and hospitality company, and operator of Sunbet.co.za. This marks the second contract renewal since the partnership’s inception in 2017.
The agreement solidifies the collaboration, ensuring that Kambi’s cutting-edge sports betting technology and services continue to power Sun International’s online sports operations. This partnership aims to support Sun International’s growth and expansion initiatives in the South African online sports betting market.
Kambi will continue to provide its comprehensive suite of sports betting solutions, including its award-winning sportsbook platform, advanced pricing and trading capabilities, and the popular Bet Builder product. This suite of services will enable Sun International’s Sunbet.co.za brand to maintain and enhance its leadership position in the South African online sports betting landscape.
Veena Dhesi, Kambi’s SVP Partner Success, said: “We are pleased to further extend our successful partnership with Sun International who have established themselves as one of the leaders in the African gaming industry. Since 2017, we have been proud to play a part in supporting their continued success and this long-term commitment is a testament to both the strength of our product and the level of service we can provide to our valued partners.”
Simon Gregory, Sunbet CEO, added: “Sunbet is delighted to continue our journey with Kambi. Their best-in-class sportsbook technology has been instrumental in our growth as one of South Africa’s leading online sportsbooks. This extended partnership will provide us with the technology and support we need to keep innovating while offering our customers a leading betting experience.”
