Kambi, the trusted global sports betting partner, has released its 2024 Euros and Copa América report, offering an in-depth look at key trends observed during two of the largest international football tournaments of the year. Drawing from exclusive data across Kambi’s partner network, the report provides valuable insights into bettor behavior during these high-profile events.
The UEFA European Championship and Copa América 2024 captivated millions of fans and bettors, with 40 countries competing across group stages, knock-out rounds, and finals. Through Kambi’s data-driven analysis, operators can explore the evolving trends shaping soccer betting.
Highlights from the report include:
- Top betting markets from both tournaments
- Retention rates across different tournament rounds
- Growth in Bet Builder usage compared to the 2020 tournaments (held in 2021)
- Insights into esoccer betting activity during and after the tournaments
This report offers a comprehensive look at how major international tournaments influence betting behavior, providing operators with insights to enhance engagement and bettor retention.
Please click here to download the report.
