iGaming and lottery supplier Instant Win Gaming has launched its new Must Go Jackpots progressive jackpot product with Kentucky Lottery, marking the first deployment of the system within the lottery eInstant sector.
Must Go Jackpots introduces a 24-hour jackpot cycle structure in which a progressive prize pool increases through game sales and is guaranteed to be awarded before the countdown period expires. The game format includes a visible in-game timer designed to display the remaining time before the jackpot payout must occur.
The launch expands IWG’s portfolio of progressive jackpot products within the online lottery and iGaming space. According to the supplier, the jackpot resets after each payout cycle, creating a recurring progression mechanic tied to player activity and eInstant sales.
IWG supplies eInstant games and remote gaming server technology to lotteries affiliated with NASPL and the World Lottery Association. The company stated that Must Go Jackpots is powered through its InstantRGS platform, allowing deployment without requiring direct development support from a lottery’s existing iLottery platform provider.
Kentucky Lottery becomes the first lottery operator to implement the product as part of its online gaming offering. US lottery operators have continued to increase investment in digital products and iGaming-adjacent lottery content as online player participation expands across regulated jurisdictions.
Jason Lisiecki, Executive Vice President, IWG, said: “Must Go Jackpots is another example of how we continue to evolve the eInstant jackpot category with new concepts that create excitement for players and value for lotteries. Its guaranteed 24-hour win cycle creates frequent moments of anticipation and memorable winning experiences. Credit to the Kentucky Lottery team for becoming the first to bring this new progressive format to players, and we look forward to rolling Must Go Jackpots out to more lotteries in the months ahead.”
Matt Nichols, VP of Product at Kentucky Lottery, said: “Must Go Jackpots has generated strong excitement since launch, giving our players a new jackpot experience with the anticipation of frequent guaranteed prize moments. We are pleased to be the first lottery to introduce this new IWG program and to continue expanding our eInstant portfolio with innovative games that offer more ways to play and win.”
