LeoVegas Adds UK and Irish Greyhound Content Through SIS

Customers of LeoVegas, Bet UK and 21.co.uk will have access to UK and Irish greyhound racing content, with the launch providing all the brands in the LeoVegas group with profitable short-form content throughout the day, with a betting event taking place every three minutes.

Through SIS’s Watch and Bet model, bettors will be able to view live races without the need for a prior bet, which is set to increase engagement and incremental revenues for the operators.

Andrew Grimshaw, Digital Sales Manager at SIS, said: “We’re pleased to be partnering LeoVegas with their rolling out our high-quality greyhound offering to a number of its operator brands.

“LeoVegas customers can all expect a first-rate betting experience, with this move further confirmation that the Watch and Bet model is becoming more and more important for online operators seeking to increase engagement among their customers.”