LeoVegas Group has expanded its presence in the German iGaming market with the launch of its sportsbook offering, building on the success of its virtual slot machines vertical. This development marks a significant step in strengthening the brand’s foothold in one of Europe’s largest and most promising regulated iGaming markets.
The sportsbook will be available across all sixteen German states, extending LeoVegas.de’s appeal to sports fans nationwide. This launch follows the Group’s acquisition of a gaming license last year, which initially enabled it to offer virtual slot machines. By introducing the sportsbook vertical, LeoVegas aims to broaden its customer base and cater to the diverse preferences of German players.
To support the sportsbook rollout, LeoVegas is launching a nationwide marketing campaign titled Thrill Seeker. Set to premiere in December, the campaign will run across multiple channels, including TV, programmatic advertising, and affiliate networks. It humorously highlights how everyday life can be made more exciting with unexpected twists, aligning with the brand’s commitment to delivering thrilling entertainment experiences.
LeoVegas Group’s strategic move into the sportsbook space demonstrates its ongoing commitment to growth in regulated markets and its ability to adapt its offerings to meet evolving consumer demands.
Gustaf Hagman, CEO at LeoVegas Group, said “Launching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold. Germany is one of Europe’s great sports powerhouses, and we are confident players will enjoy LeoVegas.de as a one-stop-shop for the greatest igaming experience.”
