LeoVegas Group has entered into an agreement to acquire a majority stake in game developer Push Gaming through its investment arm, LeoVentures. Push Gaming, known for its award-winning game catalogue and innovative approach, has popular titles such as Razor Shark, Wild Swarm, Big Bamboo, and Jammin’ Jars available on major operators globally. The acquisition aligns with LeoVegas Group’s strategy to expand by investing in game content creation and distribution.
LeoVegas Group’s agreement to acquire the majority of shares in Push Gaming, a leading and innovative creator of digital games, will be executed via LeoVentures. Push Gaming is a prominent proprietary content provider that offers 30 high-quality games, including Razor Shark, Wild Swarm, Big Bamboo, and Jammin’ Jars, to over 200 operators worldwide.
The acquisition is in line with the Group’s expansion strategy and will significantly enhance LeoVegas Group’s exposure to the fast-growing slots content category. Additionally, Push Gaming’s proprietary technologies, intellectual property, and development expertise will strengthen the Group’s content production capabilities and support plans for continued growth.
Push Gaming will operate as an independent entity within the LeoVegas Group, maintaining its own management team. Its 100+ employees will continue to develop high-quality games, distributed via their own platform and remote gaming server (RGS). Co-founders Winston Lee and James Marshall will remain in their roles as COO and CEO, respectively.
“I’m thrilled to welcome Push Gaming to our extended family! The management team has been on a phenomenal journey, growing the company rapidly from a small start-up to a leader in its field” LeoVegas Group CEO Gustaf Hagman said. “Push Gaming has an outstanding track record, proprietary tech, and fantastic intellectual property that will ensure we give customers the very best, cutting-edge entertainment.”
James Marshall, Push Gaming CEO and Co-Founder, added “I’m incredibly proud of what we have achieved to date and this deal is a testament to the work that our team have put in, taking us from start-up to a leading supplier with some of the most recognised games in our industry. We have ambitious plans and we can now supercharge our growth with the backing of LeoVegas and MGM. We look forward to scaling-up our development capabilities, entering new markets and taking our products to the next level.”
