Light & Wonder and PlayStar Agree Casino Content Partnership Ahead of Highly Anticipated US Launch
Light & Wonder, Inc. has extended its presence in the United States after signing a deal with online casino challenger brand PlayStar.
Through Light & Wonder’s OpenGaming™ aggregation platform, the newly established PlayStar online casino will have access to a wide selection of the studio’s games available in the market today on day one of its highly anticipated New Jersey launch.
PlayStar was founded to create an experience like no other for players across the United States, delivering value to players by putting personalisation, engagement, and exemplary customer service at the heart of its proposition to differentiate itself from competitors.
In addition to market-leading games like 88 Fortunes, Hypernova Megaways and 100x Ra, players in New Jersey will be able to enjoy a host of new games in the upcoming months. These include Hurricane Horse Coin Combo, Ultimate Fire Link China Street and Outlaw Waysfecta.
This latest addition to the ever-growing network of operators utilizing Light & Wonder’s OpenGaming ecosystem further demonstrates the appeal of the industry-leading content aggregation platform. Organizations across key regulated markets, including the U.S. and the rest of the world, continue to entrust the platform to grow their casino offering.
Bob Hays, Managing Director, Americas at Light & Wonder said: “This partnership with PlayStar further illustrates Light & Wonder as the leading cross-platform game company in the world, providing a market-leading game portfolio with essential content that generates immediate engagement upon launching.”
“We’re thrilled to have signed this deal, and confident that even more players across New Jersey will thoroughly enjoy our diverse offering of online content though PlayStar’s immersive platform.”
Adam Noble, Co-Founder and Chief Business Development Officer at PlayStar said: “Signing a deal with Light & Wonder is a real landmark moment for us. It’s hugely important that we launch in New Jersey with the very best selection of games available to players.
“I believe having Light & Wonder’s expansive portfolio of games live on day one will keep our customers entertained and ensure that PlayStar is off to the best possible start.”