Light & Wonder Secures Exclusive Aggregation Partnership with RubyPlay for U.S. Market

Light & Wonder, Inc., a leading name in the igaming industry, has announced a strategic partnership with RubyPlay, aimed at exclusively aggregating RubyPlay’s content for the U.S. igaming market. This collaboration enables Light & Wonder’s extensive operator network to feature RubyPlay’s innovative gaming content, including the highly popular Immortal Ways series.

The Immortal Ways series is renowned for its unique mechanic that offers players 10,000 winning possibilities, featuring two Immortal Arrays on the four middle reels to enhance gameplay excitement. Additionally, the series includes bonus wheels that provide opportunities for multipliers and fixed jackpots. Titles such as IMMORTAL WAYS: DIAMONDS™ and IMMORTAL WAYS: BUFFALO™ rank among RubyPlay’s most successful releases.

RubyPlay’s portfolio, which encompasses over 100 slot games including the notable DIAMOND EXPLOSION series, will also become available across Light & Wonder’s global network of operators.

This agreement underscores Light & Wonder’s commitment to its leading content aggregation platform, offering a gateway for independent studios like RubyPlay to enter new markets efficiently. Simultaneously, it ensures Light & Wonder’s operator partners receive a consistent supply of innovative and captivating content, reinforcing its position in the igaming sector.

Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, said: “RubyPlay has developed a stellar reputation for developing forward-thinking gaming experiences and we are delighted to bring its high-quality content to an even wider reach on our global network.

“Elevating emerging studios is a top priority for us and we are particularly excited to be RubyPlay’s exclusive aggregator in the U.S. where we anticipate a great response to its dynamic content.”

Dr. Eyal Loz, Chief Product Officer at RubyPlay said: “Light & Wonder has a vast reach in terms of markets, particularly in North America, which is a perfect fit for RubyPlay’s strategy of focusing on regulated markets.

“We’re thrilled to be integrating our next-level content onto Light & Wonder’s platform, allowing significantly more players around the world to enjoy our cutting-edge slots.”