Light & Wonder Secures Exclusive Deal with Crucible Gaming
Light & Wonder, Inc. has taken a significant step in its strategy to champion independent studios by entering into an exclusive agreement with Crucible Gaming. This collaboration is set to enrich Light & Wonder’s content portfolio with innovative and bespoke game offerings, underscoring its commitment to delivering unique gaming experiences.
Crucible Gaming, a UK-based studio renowned for its custom content design and development services, has contributed to some of Light & Wonder’s most notable launches in recent times. Witnessing remarkable growth over the past 18 months, Crucible Gaming is expanding its repertoire to include the development of proprietary content, in addition to its acclaimed development services.
The partnership kicks off with the launch of an initial five titles on Light & Wonder’s platform, showcasing a blend of traditional gameplay elements with novel features. Among these is “BEAVER LAS VEGAS™” and “BAR-X™ INFINITY REELS™”, which marry the classic Bar-X slot style beloved in the UK market with the innovative REELPLAY™ licensed Infinity Reels mechanic. This strategic move is designed to foster player engagement and familiarity with Crucible Gaming’s creative content.
Crucible Gaming’s distinctive game design philosophy is deeply influenced by its senior management team’s extensive background in both the land-based casino and online igaming sectors. Their approach to product development is informed by a comprehensive understanding of operator needs and player preferences across diverse markets, ensuring their offerings resonate well with the target audience.
This collaboration marks a pivotal addition to Light & Wonder’s ongoing initiative to broaden its content offering and spotlight emerging talent within the igaming landscape. By partnering with Crucible Gaming, Light & Wonder reinforces its global stature as a premier supplier, committed to innovation and excellence in the igaming sector.
Ed Byard, Founder and CEO of Crucible Gaming, said: “The entire team are beyond excited about partnering with Light & Wonder to bring our unique content to operators worldwide. We are probably the most experienced newcomers in the industry with a great history of products under our belts and are fully intent on pushing the boundaries of iGaming in the coming years. Operators can expect innovative and high-earning products targeted at their key territories, all built on our cutting-edge ANVIL framework.
“Thanks to Rob Procter, Dylan Slaney, Steve Mayes, Leigh Clements and the Light & Wonder team for their vote of confidence in Crucible – we can’t wait to get started!”
Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, said: “In our relentless pursuit of bringing high-quality and unique gaming experiences to the market, our latest partnership with Crucible Gaming marks another important step in this journey.
“Crucible Gaming has made huge strides in the industry since its inception, and we look forward to elevating this through our global gaming ecosystem. With titles that have already been received with overwhelming success worldwide, we are delighted to be able to share its vision to our operator network.”
