Light & Wonder, SPRIBE Ink US Distribution Deal

Light & Wonder, Inc. and SPRIBE have entered into a distribution agreement for the US market. According to the arrangement, Light & Wonder will bring SPRIBE’s games, including its known game Aviator, to US audiences, leveraging its existing presence in the North American igaming market.

Aviator, a crash game with multiplayer and interactive features, is used by over 2000 operators and reportedly has over 10 million active users per month. The game sees more than 165,000 bets per minute. The distribution deal means Aviator and SPRIBE’s Turbo Games will be available across various igaming markets in the US, facilitated through Light & Wonder’s platform.

The agreement represents a development in Light & Wonder’s content offering to the North American market, as it continues to introduce various gaming content to its audience. Both companies are aiming to attract a substantial player base across diverse igaming markets in the region through this partnership. This collaboration seeks to potentially expand the reach and impact of both entities within the US igaming industry.

Steve Mayes, Senior Director, Digital Partnerships at Light & Wonder, said: “To assert our position as the leading iGaming ecosystem in the US, it is pivotal for us to bring innovative and new experiences to operators. It remains our biggest criteria when looking for new studios to add to our roster, so we are delighted to welcome SPRIBE as their exclusive distributor for the US.

“SPRIBE’s top-performing crash game, Aviator, has made impressive waves in the industry and been a resounding success in a short space of time, attracting a previously untapped demographic of players and we expect a similar reception in the US market.”

Giorgi Tsutskiridze, Chief Commercial Officer, at SPRIBE, added: “We are thrilled to distribute our expansive library of games in the US exclusively with Light & Wonder, bringing our industry-leading crash game to the biggest online casinos in the market.

“Adding diversity and innovation to the iGaming landscape, Aviator has resonated with players worldwide for its unique and innovative approach to gaming and we are confident that online casino brands in the US will see similar results with our content.”

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