Light & Wonder Unveils Player Engagement Portfolio with PENN Entertainment

Light & Wonder, Inc. (NASDAQ and ASX: LNW), a provider of iGaming solutions, has partnered with PENN Entertainment to introduce its new player engagement product portfolio on PENN’s online Hollywood Casino platform in Michigan. This new suite of tools includes the innovative WONDER DROPS™ jackpot mechanic.

As part of the agreement, PENN Entertainment will have exclusive access to Light & Wonder’s new player engagement tools before their global rollout. This includes the Wonder Drops system, which allows operators to offer both progressive and static cash prizes, integrated with any game across Light & Wonder’s network.

The suite of player engagement tools from Light & Wonder also includes a variety of features such as Free Rounds and Multiplayer Games. Additional tools, including tournaments, Hot Seats, and daily free games, are expected to be launched in the near future. This collaboration aims to enhance the iGaming experience for players while providing operators with flexible, innovative solutions.

Robert Hays, Chief Commercial Officer of iGaming at Light & Wonder, said: “Launching the Wonder Drops marketing jackpots system with Hollywood Casino in Michigan is a key step in our strategy to offer operators a flexible system that provides for innovative and engaging gaming experiences. We believe this strategy will redefine how players all over the world interact with the content we offer.”

Jason Birney, Vice President of Interactive Operations at Penn Entertainment, said: “We’re pleased to be the first operator to launch Light & Wonder’s player engagement portfolio. Gaining access to these tools enhances our ability to creatively engage our players in Michigan by adding unique elements to the popular Light & Wonder games on Hollywood Casino that they already know and love.”