Light & Wonder, Inc. has significantly boosted its OpenGaming™ platform proposition by taking White Hat Studios content live in the U.S. in the state of Michigan.
The landmark integration and launch, which further enhances Light & Wonder’s top position in the industry, means the Company’s operator partners in Michigan can put before their players iconic, feature-rich titles which have proven to be hugely popular in the UK and Europe.
Branded titles including proven hits Ted™, Deal or no Deal™ and Beavis and Butthead™ can now be enjoyed by players in the Great Lakes state through OpenGaming, as well as quality land-based inspired iGaming content from Merkur Gaming and Reel Time Gaming (RTG).
Operators already utilizing OpenGaming will also benefit from the ground-breaking Jackpot Royale jackpot offering which further serves to elevate and differentiate the White Hat Studios portfolio in the U.S.
Last year, White Hat made an asset purchase of a catalogue of games and RGS for the U.S. market from Blueprint Gaming, the UK’s largest slot provider, allowing operators in regulated states to utilize a wide range of content from one of Europe’s biggest online developers.
Further launches in the U.S. are set to follow, with the goal of taking White Hat Studios titles live across all regulated states within 12 months through OpenGaming. With these games already performing strongly across Europe and Canada, the launch further underlines the OpenGaming proposition and will further cement Light & Wonder’s position as the leading cross-platform global game company.
Steve Mayes, Partnership Director at Light & Wonder said, “The content has long been among the top-performing in a wide range of regulated markets in Europe and North America and there’s no doubt it’s also set to prove hugely popular with players in the regulated U.S. market.”
“The deal we signed with White Hat Studios to bring these titles onto the OpenGaming™ platform in the U.S. was huge for us as we seek to enhance our already strong position in a region that is set to blossom. The portfolio we have access to is incredible and it’s a great moment for us to be able to take this first step in a larger roll-out by putting it before players in Michigan.”
Andy Whitworth, CEO of White Hat Studios, said, “It was always clear to us, going right back to the birth of White Hat Studios, that the right choice of aggregation platform partner was going to be crucial for speed to market in the U.S. We are proud to put our content in front of Michigan’s players and look forward to going live in Pennsylvania and New Jersey shortly.
“OpenGaming™ has an unrivalled distribution network and scalability, which will prove vital assets as we continue to roll out from state to state in the coming months. The Michigan launch represents the latest significant step on this exciting journey.”
The OpenGaming™ ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure.
All games available through OpenGaming™ are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.