Octoplay has expanded its footprint in the UK iGaming market through a new partnership with LiveScore Group, which operates LiveScore Bet and Virgin Bet. The agreement strengthens Octoplay’s position in the market and continues its strategy of working with operators that combine sports media, technology, and betting.
The integration brings Octoplay’s slot content to LiveScore Group’s UK-facing brands, joining an existing roster of major operator partnerships that includes Flutter Entertainment, Entain, Evoke, Rank Group, and ComeOn Group. The move reflects Octoplay’s focus on collaborating with operators that prioritise innovation and player experience.
Octoplay now supplies content to 11 regulated markets across Europe and North America, including the UK, Sweden, Denmark, the Netherlands, Germany, Spain, Italy, Belgium, Romania, Ontario, and New Jersey. The partnership with LiveScore Group reinforces the company’s growth momentum as it continues to expand its global distribution and strengthen its position as a preferred iGaming content provider.
Ralitsa Georgieva, Business Development Director at Octoplay, says: “Partnering with LiveScore Bet and Virgin Bet reflects our success in building relationships with dynamic, high-growth operators across the UK market. This partnership represents a significant step in our expansion strategy as we continue our commitment to delivering high-quality gaming experiences to players across all regulated markets.”
Dominic Vye, Marketing Director at LiveScore Bet and Virgin Bet adds: “Octoplay’s reputation for creating exceptional gaming experiences made them an ideal partner for our platform. Their proven track record of delivering premium content that resonates with UK players aligns with our vision of providing the best possible betting experience.”
