iGaming operator Loto-Québec has confirmed a partnership with B2B supplier Incentive Games to introduce real-money titles to players in the province of Québec, marking Incentive Games’ first commercial deployment in the Canadian market.
The agreement is delivered through Incentive Studios, the real-money gaming division of Incentive Games, and provides Loto-Québec with access to a portfolio of Crash and Arcade-style real-money games.
The titles are being supplied via the Light & Wonder platform, reflecting the existing distribution relationship between Light & Wonder and Incentive Games and enabling the integration of Incentive Studios’ products into Loto-Québec’s online offering.
Loto-Québec, the crown corporation responsible for the province’s lottery, casino and online gaming operations, is the only legal gaming provider in Québec.
The addition of Incentive Studios’ content expands the range of iGaming products available through its regulated channels, with an initial selection of Crash titles now live and further releases planned across 2026.
Partnership
For Incentive Games, the partnership represents an entry point into Canada’s regulated online gaming sector and extends the geographical reach of its real-money portfolio.
The supplier has built its business around the development of both real-money and free-to-play games, with its Crash and Arcade products positioned for integration across multiple regulated markets.
The deal follows a broader pattern of iGaming operators in North America continuing to expand third-party content portfolios through platform-based integrations, as suppliers seek to scale distribution via established aggregation networks.
Excited
With the first titles already available to Québec players, both parties are expected to continue rolling out additional real-money games under the agreement.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets.
“Loto-Québec is a highly-respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec.
“We’re excited to introduce our real-money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
