Intelitics, a cutting-edge platform provider, has expanded its growing list of international clients in the iGaming industry by partnering with LuckyBet, an online casino operator. LuckyBet will utilize Intelitics’ data-driven platform and comprehensive suite of product features to power its user acquisition strategy.
Through this agreement, LuckyBet will manage all affiliate and paid media activities using Intelitics’ advanced platform, allowing the operator to harness the potential of both channels for cost-effective customer acquisition at scale in the iGaming sector.
Intelitics’ platform offers key features such as real-time campaign monitoring, player tracking, automated reporting, and personalized dashboards, all accessible through a single interface.
LuckyBet aims to deliver an innovative affiliate experience to its publisher partners, focusing on driving awareness and new player sign-ups in high-growth emerging markets targeted for launch. The partnership will grant LuckyBet’s affiliate partners access to real-time data and analytics, as well as flexible pixel tracking, enabling them to effectively manage their campaigns and monitor their performance with ease.
To run its online casino, LuckyBet is utilizing the state-of-the-art GiG platform. Intelitics and GiG have a strategic partnership in place, providing their operator partners with direct integration into Intelitics’ platform in the iGaming industry.
Allan Petrilli, VP of Sales & Growth at Intelitics said, “Affiliates are a highly effective acquisition channel for all operators and brands, but especially those that are new. It provides access to large audiences of relevant players that are primed and ready to convert, while also building trust with the brand.
“When it comes to scaling any channel, operators must have access to real-time data and actionable insights, and that’s exactly what our platform and premium product suite provide. We are excited to help LuckyBet scale aggressively as they pursue a goal of being a major player globally.”
Ian Parke, CEO at LuckyBet added, “We have ambitious plans to become one of the foremost online casino brands in emerging markets around the world.
“This partnership with Intelitics will allow us to provide a next-generation experience to our partners in these markets, all of which have seen continued growth over the last five years. We believe a myriad of unique player journeys delivered via the Intelitics platform will allow us to claim significant market share in next to no time.”
