LV BET has expanded its igaming and sportsbook offering through a partnership with supplier BETER, introducing a range of fast-betting esports and sports content to its platform.
Under the agreement, LV BET players now have access to BETER’s portfolio of live betting products, including the ESportsBattle series and Setka Cup table tennis tournaments. The integration was completed via FeedConstruct, which partnered with BETER earlier in 2025 to support content distribution across operator platforms.
BETER provides live streaming, real-time data and odds for esports and sports events, with a focus on fast-paced formats designed for continuous betting activity. The supplier reports delivering more than 700,000 events annually, offering multiple betting markets per event through its igaming and sportsbook solutions.
LV BET operates across several international markets and continues to expand its igaming and betting content portfolio as competition among operators increases. The addition of BETER’s products forms part of a broader strategy to diversify betting formats and introduce high-frequency content to its platform.
The partnership reflects ongoing activity in the igaming sector as operators integrate alternative sports and esports content to support engagement, while suppliers continue to expand distribution of fast-betting products across regulated markets.
Chuck Robinson, CRO at BETER, said: “We are pleased to partner with LV BET and further strengthen our position as the go-to provider of fast-betting content for operators in Europe and beyond.
“LV BET is the kind of operator we like to work with. It is innovative and wants to offer its players new and exciting betting products and experiences. Our superior content offers just that and has proven successful in markets worldwide.
“We look forward to seeing LV BET’s players engage with our content and to a fruitful partnership for years to come.”
Jarosław Grochowski, Sportsbook Product Owner at LV BET, added: “From day one, we have positioned our brand at the cutting edge of sports betting and it means identifying and working with innovative providers such as BETER to bring the latest betting experiences to our players.
“The demand for fast-betting has never been higher, and in BETER, we have a partner that is a pioneer of this content with its ESportsBattle and Setka Cup tournaments very much in a league of their own. This deal ensures we can stay ahead of the curve and exceed player expectations.”
Arsen Baghdasaryan, CCO at FeedConstruct, commented: “We are proud to support BETER in its partnership with LV Bet. At FeedConstruct, we focus on delivering scalable, high-performance technology that reduces integration time and ensures stable content distribution at scale. This collaboration reflects our commitment to helping content providers expand commercially while equipping operators with reliable, revenue-driving solutions.”
