Match Hype Partners with Abelson Info to Enhance iGaming Video Content

Match Hype, an award-winning provider of short-form sports video content for the iGaming industry, has entered a strategic partnership with Abelson Info, a leading odds and data provider. This collaboration aims to leverage Match Hype’s video technology to enhance data-driven content offerings for Abelson’s clients.

Match Hype transforms raw sports data into engaging video content that captures the excitement of live sports. These videos are translated into over 30 languages and can be custom-branded, making them an adaptable tool for both operators and affiliates. The videos integrate directly into sportsbook and affiliate platforms, with options for social media sharing to broaden reach.

For operators, Match Hype has also introduced a Bet Builder Insights in Video feature, which provides players with access to real-time stats and insights to inform their betting decisions. This new feature is now available to Abelson’s client base, offering them an advanced tool for player engagement and retention.

Abelson Info, known for its precise and rapid odds and data solutions, will now offer Match Hype’s innovative video technology to its customers, providing them with a new dimension of content to enhance their iGaming experiences. The partnership follows Match Hype’s recent success at industry events, including winning the iGB Launchpad competition in Amsterdam and the SBC First Pitch prize at the SBC Summit in Lisbon.

Through this partnership, Match Hype and Abelson Info are poised to deliver enriched, real-time content to the iGaming market, offering players a dynamic way to engage with live sports and betting data.

Radek Psurny, CEO and Co-founder of Match Hype, said: “We have years of experience in dynamic video technology, but we are a new player in the iGaming field. That’s why it’s important for us to have partners with a strong reputation in the industry, such as the amazing team at Abelson.

“Our solution allows operators and affiliates to acquire and retain players at scale through the medium of video and thanks to the state-of-the-art technologies we use, they can do this automatically. This makes Match Hype an absolute game-changer.”

COO of Abelson’s pricing division, Abelson Odds Jeevan Jeyaratnam, added: “We are thrilled to be assisting the SBC Summit First Pitch winners, Match Hype, with market penetration and product development. Radek Psurny and Co-founder Filip Koubek have created a genuinely fantastic engagement product.

“To be able to be among the first to showcase this to our partners is a major coup for Abelson, further strengthening our position as a true market leader.”