Matchbook has entered into a partnership with RavenTrack to support affiliate tracking across its igaming operations.
Under the agreement, all three of Matchbook’s core brands – Matchbook, Matchbook MX and easyBet – have integrated RavenTrack’s platform for affiliate tracking. The integrations began in November and cover Matchbook’s peer-to-peer betting exchange and associated online betting and igaming brands.
RavenTrack provides a platform-as-a-service solution focused on tracking, reporting and managing affiliate performance for betting and igaming operators. The implementation enables Matchbook to consolidate affiliate data across its brands within a single system and to support partner reporting and attribution requirements.
For Matchbook, the partnership represents an update to its operational infrastructure as it continues to develop its affiliate channel within regulated igaming markets. The operator has maintained a focus on improving internal systems that support marketing, acquisition and partner management.
The agreement reflects a wider trend across the igaming sector, where operators are investing in dedicated affiliate tracking and analytics platforms to improve transparency, efficiency and scalability across multi-brand networks.
Commenting on the successful three-month partnership, Sean Leigh, senior affiliate manager for Matchbook, said: “The migration to the RavenTrack platform, which could have easily been difficult and drawn-out, was instead a very smooth and easy process. This success is thanks to the RavenTrack team and their support throughout the whole process, who were at all times responsive and incredibly efficient, guiding us through each step.”
Leigh added, “The platform itself is of a high standard, and when paired with the exceptional support given, far exceeds the software and service of our previous affiliate platform provider. Overall, we’ve been very happy with our decision to move to RavenTrack.”
Julian Pitts, head of commercial at RavenTrack, said: “It’s a true pleasure to have the Matchbook team and its many brands working with us and using our award-winning platform. The migration process’ exceptional smoothness is a true testament to the collaboration between the businesses. Our migration team prides itself on frictionless collaboration with operator teams, recognising that trust established from day one is critical to a successful and long-term partnership.
“This collaboration will allow Matchbook to leverage RavenTrack’s robust technology to optimise its affiliate programs and drive future growth.”
