BGaming, a provider of online gaming content, and Maxbet, a gaming operator based in Serbia, have entered into a partnership. The agreement will facilitate the inclusion of BGaming’s games onto Maxbet’s platform, extending their availability to the Serbian market, where Maxbet has been active for 30 years.
The partnership means that BGaming will share its collection of over 100 games, which are compatible with mobile devices, with Maxbet. Some of the games included are Bone Bonanza, Maneki 88 Fortunes, Gemhalla, Bonanza Billion, and Elvis Frog. These games will be made accessible to Maxbet users in several regions including Bosnia, Montenegro, and North Macedonia.
This partnership development came after Flutter Entertainment, a prominent betting company, bought the majority of Maxbet for a sum exceeding £123 million. The collaboration aims to merge BGaming’s content with Maxbet’s platform, intending to provide an expanded and varied gaming option to the Serbian market.
Vukašin Marelj, Head of Online Casino at Maxbet, said: “BGaming is one of the fastest-growing providers in the iGaming industry. Their games are modern with a lot of features. Also, in their portfolio they have crash games, Megaways and Bonus Buy games. This is a paradise for any player. I am happy because I cooperate with this team!”
Olga Levshina, CCO at BGaming, said: “Our new content deal with Maxbet could not have come at a better time, as the top operator continues to follow an impressive growth trajectory.
“We have no doubt Maxbet’s players will love all that our portfolio has to offer and look forward to a successful partnership going forward.”