MaxBet Integrates ESA Gaming Content in Serbia Expansion
ESA Gaming has initiated its presence in the Serbian igaming market through a content partnership with MaxBet. This collaboration sees the introduction of ESA Gaming’s diverse range of non-traditional casino games to the Serbian audience.
Among the offered titles, ESA Gaming’s EasySwipe™ games, such as Pirate Mine, Goal Mine, and Dragon Mine, are anticipated to be popular choices. The company also plans to supplement this selection with additional slot games in the near future.
This venture with MaxBet underscores ESA Gaming’s ongoing efforts to expand its global footprint and make its content accessible in multiple jurisdictions.
MaxBet, currently holding a significant position in Serbia as its second-largest sports betting and gaming operator, commands approximately a 20% share in the online segment. Notably, Flutter Entertainment recently acquired an initial 51% stake in MaxBet, further emphasizing the operator’s significance in the region’s igaming landscape.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We’ve gained great momentum this year, significantly extending the reach of our content and adding numerous new markets to our repertoire.
“MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth and we’re excited to introduce our games to local players for the first time.”
Vukašin Marelj, Head of Online Casino at MaxBet, said: “ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product.
“Non-traditional casino content is becoming increasingly more popular and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick-fire titles.”
