RubyPlay, a pioneering B2B iGaming development studio, is strengthening its foothold in the Serbian market through a strategic partnership with MaxBet, a prominent sports betting and gaming operator in the Balkans.
This collaboration entails the integration of RubyPlay’s diverse array of captivating games, featuring popular titles such as Diamond Explosions 7s, Immortal Ways Buffalo, and Zeus Rush Fever Deluxe, into MaxBet’s platform, thus expanding its offerings to a wide customer base.
Since its acquisition by Flutter in September 2023, MaxBet has emerged as a key player in the Serbian online market, commanding an estimated 20% market share and demonstrating sustained growth within the global entertainment group’s framework.
The partnership underscores RubyPlay’s ongoing commitment to expanding its presence across regulated European markets, delivering unparalleled gaming experiences to players through partnerships with industry-leading brands.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are thrilled to announce our new partnership with MaxBet, a leader in the Serbian gaming industry.
“This collaboration represents a significant opportunity for us to expand our footprint into the Serbian market and beyond. We look forward to delivering our exciting portfolio of games to MaxBet’s loyal customer base.”
Vukašin Marelj, Head of Online Casino at MaxBet, added: “At MaxBet, we are determined to deliver the best gaming experiences to our casino players.
“Partnering with RubyPlay allows us to further enrich our platform with high-quality content, including its popular Immortal Ways series, catering to the diverse preferences of our players.”
