Rank Group has introduced Mecca Cash Strike, its first branded cross-channel exclusive, marking a milestone for the UK-based igaming and retail operator. The new release is available simultaneously across Mecca Bingo venues and the operator’s digital platform, unifying the player experience both online and in retail locations.
Developed in collaboration with Blueprint Gaming, Mecca Cash Strike adapts the popular Cash Strike title and integrates the well-known Mecca brand. The game features a 3×3 grid format, Cash Collect mechanics, and a respin bonus aimed at enhancing win potential. The simultaneous launch across both retail and online platforms signals Rank Group’s broader strategy to align its omnichannel offering with evolving player preferences.
By bridging digital and in-person play through a unified game experience, Rank Group continues to explore new formats that blend traditional bingo entertainment with digital innovation, further reinforcing its presence in the UK igaming market.
Robert Lee, Head of Mecca Brands at Rank Group, said: “Blueprint Gaming’s Cash Strike portfolio resonates strongly with our player base, so aligning with users’ favourite slots supplier made perfect sense.
“Cross-channel is such an essential part of the Mecca strategy. By taking an already popular game and combining it with the trusted Mecca brand, we are confident of delivering a collective player experience with several promotions planned to optimise gameplay for users online and across our venues.”
Jack Lawson, Account Manager at Blueprint Gaming™, said: “With Mecca Bingo being such a key player in the UK retail and online slots market, we are delighted to collaborate and offer one of our newest and most exciting IPs for this cross-channel release.
“It is rare to see both a retail and online-focused title incorporate branding, but we have aimed to create a captivating and recognised branded game which a player can relate to whether they enjoy it in a bingo club or the comfort of their home.”
