Meridianbet, part of the Golden Matrix Group, Inc. (NASDAQ: GMGI) and a leading global online sports betting and iGaming operator, has announced a strategic partnership with Integrity Compliance 360 (IC360), a U.S.-based sports integrity service provider. This collaboration aligns with Meridianbet’s Brazilian subsidiary, Meridian Gaming Brasil SPE, as it advances in the licensing process for entry into the highly anticipated Brazilian market.
The partnership with IC360 reinforces Meridianbet’s commitment to maintaining the highest standards of integrity and compliance in its sports betting offering, adhering to global regulatory expectations and best practices. Meridianbet’s application, filed under request number 56.195.600/0001-07, positions the company among a select group of operators primed for Brazil’s market launch.
As Brazil undergoes regulatory changes and solidifies its role as a key player in the global iGaming and sports betting sector, Meridianbet’s application covers both sports betting and iGaming under Brazil’s comprehensive licensing regime. This will allow the company to offer a full range of gaming experiences to Brazilian players.
The Brazilian gambling market is projected to generate $34 billion in sports betting turnover by 2028, with an estimated onshore gross win of $2.8 billion, according to the International Betting Integrity Association (IBIA). Meridianbet’s entry into this market positions it to play a significant role in this emerging industry.
“Our partnership with IC360 underscores our dedication to maintaining the highest levels of integrity and transparency in all markets we operate in, including Brazil,” said Zoran Milosevic, CEO of Meridianbet. “As we move closer to securing our license, this collaboration will ensure that we are fully equipped to meet the expectations of both regulatory bodies and our players in the world’s fastest-growing emerging betting and iGaming market.”
“Brazil is expected to become the third-largest gaming market in the world, and this opportunity marks another key milestone for Golden Matrix, and further endorses our commitment to being a major player in the Brazilian Gaming Market” said Brian Goodman, CEO of Golden Matrix Group. “Brazil’s multifaceted approval process reflects the complexity and scale of this market, and we are excited about the tremendous potential that lies ahead. We aim to leverage our extensive international experience, advanced technology and innovative betting solutions to cater to the unique preferences of Brazilian customers, and our partnership with IC360 will help ensure we’re doing it both ethically and responsibly.”
“Meridianbet is one of the best-positioned players in the Brazilian sports betting market,” said Scott Sadin, COO of IC360. “We are excited to work with the experts of the local market who understand the importance of integrity. It is our privilege to provide them with the tools needed to create an even stronger culture of transparency, that together can be modeled and shared with Meridianbet’s international reach.”
