MGM Resorts International has announced the appointment of Daniel Yang as its new Chief Customer & Innovation Officer. In this newly created role, Yang will be responsible for spearheading the company’s global consumer success strategy, focusing on optimizing growth and profitability through the integration of digital technology with the guest experience.
Before joining MGM Resorts, Yang held the position of Chief Strategy Officer at Aristocrat Leisure Limited, where he played a key role in driving corporate strategy, long-term planning, and corporate development. Prior to that, he gained extensive experience in strategy, general management, and operations at Viacom (now Paramount). Additionally, Yang served as the CEO and co-founder of a mobile gaming startup and worked as a strategy consultant at Booz Allen & Hamilton.
Daniel Yang holds a bachelor’s degree from the University of California, Berkeley, and an MBA from the MIT Sloan School of Management. With his diverse background and expertise, he is well-positioned to lead MGM Resorts in its pursuit of innovation and enhanced customer experiences within the iGaming industry.
“Dan is a progressive, strategic thinker with a wealth of industry experience leveraging technology and digital strategies to enhance the guest experience in a truly meaningful and differentiating way,” said Bill Hornbuckle, CEO & President of MGM Resorts International. “Dan’s leadership will be instrumental as we continue to drive organic growth through sales, marketing, loyalty, and product development. We’re excited to have him as a member of our leadership team.”
“I’m thrilled to be joining MGM Resorts as the company continues to accelerate its plan to create and deploy high impact digital products and services supporting the customer experience in multiple channels,” said Yang. “The company and its leaders are driven to position MGM Resorts as the world’s premier gaming entertainment company, and the destination of choice for all their customer segments. I’m excited to partner with my new MGM colleagues to achieve this outcome.”
