RubyPlay, a B2B iGaming development studio known for its innovation, is enhancing its presence in the Italian market through a partnership with Microgame, a major player in the iGaming industry. This collaboration will introduce a selection of RubyPlay’s popular game titles to Microgame’s customer base. Among these is the well-received slot game, Immortal Ways Buffalo, notable for its advanced graphics, dynamic gameplay, and various game options.
Microgame holds a significant position in the Italian online gaming market, operating with over 50 licensed operators. The integration of RubyPlay’s games is expected to broaden and enrich Microgame’s array of content offerings.
This partnership underscores RubyPlay’s ongoing strategy to expand within regulated markets globally, with a particular focus on Italy. RubyPlay’s recent collaborations have demonstrated successful outcomes in terms of player engagement and market penetration.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We’ve recently seen unprecedented performance in Italy, one of our key markets for expansion, so we’re thrilled to be partnering with Microgame to deliver our games to even more players in the country.
“With such an expansive customer base and wide-spanning operator reach, we’re confident that this deal will be a successful one. We thank Microgame for a swift and smooth integration process and look forward to working together.”
Marco Benendo, General Director at Microgame, added: “We at Microgame uphold a constant commitment to innovating our casino offer by proposing “up-to-date” products with modern market trends, for game mechanics and user experience.
“The integration of RubyPlay’s games into our portfolio will help consolidate our leadership position in the market, offering players a wide range of high-quality entertainment options.”
