Playnetic has secured its debut in the Italian igaming market through a new partnership with Microgame, one of the country’s most established aggregators and B2B service providers.
The agreement will see Playnetic’s full catalogue of games integrated into Microgame’s platform, providing access to more than 60 regulated operators across Italy. The collaboration represents a significant step for Playnetic as it continues to scale its presence in key regulated jurisdictions.
Playnetic’s content portfolio includes a variety of slot titles designed to deliver immersive gameplay through innovative themes, proprietary technology, and audio-visual design. The initial rollout will consist of more than 30 games, offering Italian operators an expanded range of entertainment options to differentiate their product suites.
To support the partnership and broader market entry, Playnetic has appointed Filippo Stotani as Senior Account Manager for Italy. The appointment forms part of the company’s commercial team led by Julian Borg-Barthet and highlights Playnetic’s long-term commitment to the region.
The launch will be further supported by Playnetic’s attendance at the upcoming Italian Gaming Expo (IGE) in Rome, where the company will introduce its brand and capabilities to local stakeholders.
Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “Our collaboration with Microgame is the perfect opportunity to align ourselves with one of the biggest partners in Italy and we’re sure the relationship will help both sides continue to deliver excellence going forward.
“As our first Italian market entry, the deal will raise the profile of Playnetic in the country ahead of an important couple of days at the IGE summit in Rome, where myself and Filippo – alongside our CEO, Dan Phillips – will be in attendance to talk with prospective partners and showcase the great work we do.”
Francesco Cuzzupoli, Gaming Product Director at Microgame, said: “We’re delighted to have secured this partnership with Playnetic, who are proving to be a very in-demand provider in the iGaming space.
“The company’s commitment towards the Italian market aligns perfectly with Microgame’s values and the addition of their content to our industry-leading aggregation platform will provide our partners with even more quality options to choose from. We look forward to working with Filippo and the team in the coming months and can’t wait to see what games they put out next!”
