NASCAR Selects 1/ST Technology as Pari-Mutuel Betting Platform Provider

NASCAR has entered into a groundbreaking partnership with 1/ST TECHNOLOGY, a leading provider of pari-mutuel betting solutions in the U.S. This collaboration marks the official launch of pari-mutuel NASCAR wagering, which will be available across web, mobile apps, digital channels, and at retail or event locations in eligible U.S. jurisdictions.

Pari-mutuel betting is a model where operators offer event markets with numerous potential outcomes and bet types, collecting a percentage of the total wagers placed. This system, which is commonly used in global horse racing and other sporting events, operates in a risk-free environment and handles over $100 billion in wagers annually. The model ensures liquidity for jackpot bets by aggregating data across operators and jurisdictions.

The agreement represents a key milestone for 1/ST TECHNOLOGY, demonstrating its extensive experience and technological capabilities in the betting industry. A division of 1/ST, North America’s leading Thoroughbred racing, wagering, and entertainment company, 1/ST TECHNOLOGY is known for its innovations in both pari-mutuel and fixed-odds betting solutions.

As NASCAR’s exclusive pari-mutuel platform provider, 1/ST TECHNOLOGY will deliver a range of innovative betting options for fans, enhancing the experience at NASCAR’s premier events. The platform will offer real-time updates, diverse betting choices, and user-friendly interfaces, enabling fans to engage with the races in new and interactive ways, including race outcome predictions and support for their favorite drivers.

This partnership further underscores 1/ST TECHNOLOGY’s commitment to driving innovation and providing exceptional betting experiences, positioning the company as a key player in the evolving sports betting landscape.

“We are thrilled to be selected by NASCAR as their pari-mutuel betting partner,” said Keith Johnson, President, 1/ST TECHNOLOGY. “This collaboration further demonstrates 1/ST TECHNOLOGY’s commitment to innovation and the continued diversification of its business across all sports. Along with our NASCAR partners, we aim to elevate fan engagement to new heights, with unique betting opportunities and markets that will enhance the excitement of every race.”

“NASCAR and 1/ST TECHNOLOGY share a commitment to innovation and optimizing the fan experience,” said Joe Solosky, NASCAR Managing Director Sports Betting. “Together, we aim to create memorable moments for fans by integrating technology with the passion and excitement of NASCAR racing.”