NeoGames’ Subsidiary Pariplay Launches iGaming Content for DraftKings in New Jersey
NeoGames S.A., a technology-driven provider of end-to-end iLottery and iGaming solutions, has announced that its subsidiary, Pariplay, will launch new iGaming content with DraftKings, a major US-facing operator, in New Jersey.
Pariplay, the aggregator and content provider, will offer Wizard Games’ casino games studio content to DraftKings customers in the Garden State, including popular localized titles like Spirit of Mustang. DraftKings will also have access to a vast selection of top-performing third-party games, some of which are exclusively available through Pariplay.
The collaboration marks another significant milestone for Pariplay as it strives to become the leading aggregation platform in North America. Initially launching in New Jersey, Pariplay plans to expand its content to DraftKings in Michigan and West Virginia, and ultimately, to additional jurisdictions subject to agreement, licensure, and regulatory approval.
Tsachi Maimon, President of NeoGames said, “DraftKings is a brand that needs no introduction, with its massive presence across North America and global stature. Launching our content with them in New Jersey is a huge statement of intent for us regarding our plans for North America, and we very much look forward to developing this relationship.”