New Strategic Consultancy “The iGaming Collective” Launches


With the global iGaming industry set to grow by more than £99bn ($134bn/€119bn) over the next 2 years, now more than ever, it is critical that all organisations within the industry maximise this exciting time and apply mature strategies to help fuel their growth ambitions.

The iGaming Collective (iGC) will provide expert strategic advice and mentoring services for this rapidly expanding global iGaming industry, and will specialise in brand and marketing strategy, performance marketing services, product consultancy and operations and go-to-market planning. Importantly, it is passionate about contributing to making the industry a safe and career-defining one for its young employees and will also be providing free mentoring services to its clients’ up-and-coming stars.

iGC brings expertise from the inside. The iGaming Collective is a body of highly skilled individuals with senior-level experience within Tier 1 operators and beyond. All of its Partners and Consultants have worked together in the industry for many years, solving problems and opening up new opportunities for growth across different markets and different verticals.

iGC will operate in any one of a number of different ways: as a traditional consultancy or indeed as a collective, insourced solution where it will go into a client’s business and help them build it from the inside, over a period of time.

Martin Nieri, Partner at The iGaming Collective says: “As the global iGaming continues to flourish, the days of ‘build it and they will come’ are over as the market fast matures. The iGaming Collective will look to help businesses from across the industry realise their growth ambitions by working with them to create robust, scalable and differentiating strategies and execution plans”.

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