ImpactWin Group AB has completed the acquisition of Scout Holding Ltd from Scout Gaming Group, taking full ownership of the business as part of its strategy to expand its B2B igaming platform.
The transaction sees Scout Holding, including its operations and subsidiaries, fully integrated into ImpactWin’s structure. The acquisition is intended to strengthen the group’s position within igaming technology and digital products, with a focus on scalability and broader market reach.
Scout brings an existing international business with capabilities across fantasy sports and sportsbook solutions, alongside established customer relationships. These assets are expected to support ImpactWin’s efforts to expand its igaming offering and develop its presence across multiple markets.
Following completion of the deal, ImpactWin has outlined a number of operational priorities, including further development of Scout’s product portfolio, improvements to user experience and platform modernisation. The group also plans to work more closely with customers and enhance its commercial offering across both existing and new markets.
As part of the integration, John Ryott has been appointed chief executive of Scout Holding, while Anna Zakipour has taken on the role of chief operating officer. Zakipour will oversee product development, operational efficiency and the integration process, while Ryott will lead the business with a focus on market positioning and strategic direction.
The acquisition reflects a broader trend within igaming, where companies are consolidating technology and B2B capabilities to improve scale and competitiveness. ImpactWin stated that the addition of Scout’s platform and products is expected to support international expansion and accelerate product development across the group.
With the integration underway, the combined business is expected to focus on aligning its technology platforms and go-to-market approach, as ImpactWin continues to build a larger igaming-focused operation centred on product development and long-term growth.
Comment from ImpactWin “This acquisition is an important step for ImpactWin. We are bringing in a strong product, an experienced team and established customer relationships. Our focus now is to improve the product, work closer with customers and build a more scalable and competitive business.”
