Xtremepush, a provider of CRM and loyalty marketing powered by AI, is set to enhance engagement and retention for Brazilian iGaming platform NGX through a new strategic partnership.
NGX offers an integrated platform for secure casino and sports betting management, emphasizing quality control and innovation to support operator growth in Brazil.
Through this collaboration, NGX users will gain access to Xtremepush’s suite of engagement, AI, and gamification tools, delivered via its real-time Customer Data Platform (CDP). This will enable NGX operator partners to deliver personalized messaging, promotional campaigns, and targeted promotions, thereby boosting player engagement and retention.
This partnership marks a significant expansion for Xtremepush in the Latin American market, following recent agreements with operators such as Senna Sport and Betsul, as well as platform providers including Vibra Gaming and WeeBet.
Robbie Sexton, Director of Partnerships & Sports Betting & Gaming at Xtremepush, said: “We are delighted to partner with NGX following a successful growth period for Brazil in Q1 2024. Their vision for success, innovation and integrity is perfectly aligned with our aspirations in the thriving market.
“NGX’s platform is respected in the Brazilian iGaming scene and will help us deliver our solution to more operators in LatAm.”
Alexandre Tauszig, Sales Director at NGX, said: “We consistently strive to help operators meet the changing demands of the industry, which is why Xtremepush is our partner of choice.
“The provider’s leading engagement and retention tools, which are constantly upgraded, will help operators leveraging our platform to reach customers more easily and effectively, increasing their life span.”
