Novibet has launched ICONIC21’s live casino portfolio as part of a new content agreement between the operator and supplier.
The partnership will make a range of ICONIC21 live casino products available to Novibet players, expanding the supplier’s distribution network while adding new live casino content to the operator’s platform.
Among the titles included in the rollout are games from ICONIC21’s Gravity Series, including Gravity Blackjack and Gravity Roulette. The games incorporate features such as multipliers, animations and progress tracking within a live dealer format.
Novibet operates internationally through its proprietary technology platform and has continued to expand its casino offering through agreements with third-party content providers.
The deal follows a period of expansion for ICONIC21, which has added live casino, slot and RNG content to its portfolio while increasing its distribution through operator and aggregator partnerships.
The agreement extends ICONIC21’s reach across regulated iGaming markets and provides Novibet with additional live casino content as part of its broader gaming offering.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Novibet is an operator that knows what it wants and moves quickly to get it which makes them a very natural fit for how we work. Our live casino portfolio was built for operators like Novibet: clear identity, an engaged player base, and a genuine appetite for content that stands out.
We are pleased to be live with them and see a lot of room to grow this relationship further as our portfolio continues to expand.”
Fotini Matthaiou, Executive Casino Director at Novibet, said: “At Novibet, we continuously invest in enriching our gaming portfolio with content that combines innovation, entertainment and high-quality player experiences. ICONIC21 has built a distinctive live casino proposition that stands out for both its creativity and gameplay dynamics. The addition of the Gravity Series further strengthens our live casino offering, and we are excited to bring these experiences to our players as part of a partnership we believe holds strong long-term potential.”
