Novibet has expanded its igaming content offering in Brazil through the launch of real-money games developed by Incentive Games, delivered via its Incentive Studios division.
The rollout includes three titles—Mega Flight, Kicker and Velocity—which went live on Novibet’s platform on 8 April. The integration forms part of an ongoing partnership between the two companies and reflects continued expansion within Brazil’s regulated igaming market.
The addition of these titles supports Novibet’s strategy to broaden its igaming product portfolio across both sportsbook and casino verticals. The games fall within the crash and arcade segments, which have seen increased adoption among operators targeting mobile-first audiences and shorter session gameplay formats.
Novibet operates across multiple regulated jurisdictions and has been increasing its presence in Latin America, where Brazil is emerging as a key market following regulatory developments. The integration of additional content is aligned with wider igaming trends in the region, where operators are focusing on diversified game libraries to support player acquisition and retention.
For Incentive Games, the launch provides further distribution for its real-money titles in Latin America, building on its B2B model of supplying games to licensed operators. The company has been expanding its presence in regulated markets through partnerships that enable localisation and platform integration.
The agreement reflects broader igaming dynamics in Brazil, where both operators and suppliers are investing in content and product development as the market continues to evolve under a regulated framework.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said of the partnership, “Novibet is an operator with a clear focus on delivering high-quality digital gaming experiences across regulated markets. We’re incredibly proud to see three of our real-money games go live in Brazil, and even more so to have worked so closely with their incredible team to make the launch a success. Brazil is an important market for us, and this is a great step forward in our continued growth across the region.”
Nick Bachas, Chief Strategic Partnerships & Project Officer at Novibet said, “Incentive Games brings a fresh and engaging approach to real-money gaming, and the addition of these titles enhances our offering with dynamic content that appeals to a broad range of players. Brazil continues to be a key focus for us, and this launch is another step in expanding Novibet’s portfolio with innovative experiences.”
