NOVOMATIC and PariMAX are teaming up to work on a project related to historical horse racing platforms. The two companies, which work in the gaming technology industry, are planning to bring NOVOMATIC’s gaming titles to the U.S. through PariMAX’s platform. PariMAX is a subsidiary of 1/ST TECHNOLOGY, itself part of The Stronach Group, which operates in horse racing and betting platform solutions.
The collaboration is not only aimed at exploring the U.S. market but also has an eye on international markets. The two firms plan to use NOVOMATIC’s global production facilities and distribution channels for these future endeavours, provided they are viable in terms of regulation, technology, and commerce.
Both companies aim to explore and perhaps expand their operations in the iGaming sector by tapping into each other’s resources and expertise in their respective technological areas. This partnership could provide a new landscape in the iGaming world, linking NOVOMATIC’s gaming titles and PariMAX’s platform across varied geographical markets. As further developments unfold, ensuring adherence to regulatory norms and assessing market feasibility will remain focal points of their cooperative venture.
Rick Meitzler, CEO of NOVOMATIC Americas, commented: “We are pleased to work with PariMAX to be able to offer our library of games to new customers, through the historical horse racing platform. This fantastic partnership will enable us to open new markets as well as to grow our business in this segment.”
Paul Williams, CEO of 1/ST TECHNOLOGY, commented: “We are happy to partner with NOVOMATIC to bring some compelling new offerings to historical horse racing abroad and domestically. Together we can continue to prove that fully leveraging pari-mutuel wagering and horse racing content can succeed in growing the market for the benefit of the horse racing industry.”
