NuxGame, an established provider of betting and iGaming software, has integrated the CRM system Solitics into its platform, enhancing its automation, data processing, and analytics capabilities.
Solitics is a robust CRM tool that collects real-time data from multiple sources, offering a comprehensive view of player activities. This integration allows NuxGame customers to use advanced tools for creating intelligent user journeys and personalised content, thereby boosting player engagement and improving customer retention.
The collaboration with Solitics optimises the functionality of NuxGame’s platform, enhancing player satisfaction and driving business growth for its operator partners.
Recently, NuxGame has also broadened its platform capabilities through agreements with Jumio and Apcopay, further enhancing its service and delivering a robust, scalable, and comprehensive offering.
Committed to staying ahead of technological advancements, NuxGame has also focused on gamification tools. The platform now includes features such as PVP Battles, a points system, player tournaments, free spins, live stream promotions, and leaderboards.
Denis Kosinsky, Chief Operating Officer at NuxGame, said: “Through our strategic partnership with Solitics, we are reshaping how our operators engage with players by utilising live data feeds for informed decision-making and enhanced engagement strategies.
“In today’s competitive market, leveraging personalisation and real-time analytics is crucial for driving player retention and maximising return on investment.”
