Octoplay Partners with Paddy Power and Betfair for UK Market

Octoplay, a game development company, has recently partnered with Paddy Power and Betfair, enhancing their online casino offerings in the UK market. This collaboration, established through direct integration, introduces Octoplay’s innovative slot machine games to the online casino players of these renowned brands.

The integration features engaging games like Zeus Smash from Octoplay’s sub-studio “Smash Games”, and Lollicat, alongside upcoming titles from Octoplay’s production line. This partnership leverages Octoplay’s proprietary game server technology, ensuring smooth delivery of its online slot machine games to Paddy Power and Betfair’s flagship casino brands.

Paddy Power and Betfair, part of Flutter Entertainment, represent significant tier-one integrations for Octoplay, underlining the company’s rapid growth in the igaming industry. Octoplay’s rise is attributed to its cutting-edge innovation and the development of unique products like Jackpot Hunt, as well as a series of popular games. This partnership highlights Octoplay’s dedication to enhancing the gaming experience and its commitment to driving innovation in the igaming sector.

Carl Ejlertsson, Chief Executive Officer at Octoplay, said: “Paddy Power and Betfair are exactly the calibre of operators that we want to provide our games to, and these partnerships are a testament to the incredible work that the team puts into each game that leaves our production line.

“We never compromise on quality and always ensure that players are excited and entertained from their first spin to the last. This deal takes us one step closer to our ultimate goal to be a leading supplier to all operators in core regulated markets across the world.”

Andrew Kerr, Head of Paddy Power Games, added: “Octoplay is producing highly entertaining slot games that resonate with our players and we saw this as a great opportunity to bring its games to our lobbies. They are an impressive game developer led by a talented, experienced management team and with a portfolio of slots that players want to play. This is a powerful combination and one that will see Octoplay go from strength to strength, while greatly benefiting the product offering of our Paddy Power and Betfair brands.”

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