TradeArt, a sports aggregation platform, has rebranded to Odds88, marking a new chapter as it aims to transform the competitive sports trading space. The platform introduces a next-generation toolkit designed to enable operators to create highly customizable and dynamic betting experiences.
Odds88 aggregates and automates odds data from a range of providers, offering sports trading businesses the flexibility to select the ideal feed for each event. The platform supports over 110 sports and more than 4,000 events daily, including over 300 unique football markets, providing operators with the tools to tailor betting experiences to meet the diverse needs of players.
One of the standout features of Odds88 is its ability to offer dynamic, adjustable odds that align with changing trends, giving operators the flexibility to continuously refine their offerings. The platform also includes additional features such as Zed Run, which allows players to build and race virtual championship horses for significant rewards, and BetRank, a tool that enables operators to manage risk effectively.
The platform’s fully automated algorithm ensures that every bet is thoroughly analyzed, taking into account multiple factors to provide a sophisticated assessment without manual intervention. Reliability is a key priority for Odds88, with a robust system that seamlessly transitions between data suppliers to ensure uptime exceeds industry standards. Additionally, the user interface is highly customizable, offering layouts and templates that can be adjusted dynamically to suit evolving consumer preferences.
Overall, Odds88 aims to provide operators with a comprehensive, innovative solution for building unique and engaging betting experiences, all while maintaining reliability and user-centered flexibility.
Mike Forslund, Head of Sales at Odds88, said: “In a world where sports betting often feels like an echo chamber, we are leading the charge and empowering operators to break free from the pack.
“Odds88 enables operators to celebrate being the odd-one-out by differentiating their offering from cookie cutter platforms and building limitlessly customisable user experiences.”
