Ontario Lottery and Gaming Corporation has upgraded its mobile igaming platform through a continued partnership with Bede Gaming, introducing a new React Native-based application for players in Ontario.
The igaming update delivers a redesigned mobile experience for OLG.ca users, with the new application built to support omnichannel functionality and improved performance across devices. The platform is structured to operate through a single build across multiple device types, enabling operational efficiencies and streamlined updates.
OLG reported that the application supports more than one million monthly users, with the updated framework designed to maintain performance during periods of peak activity. The system is also intended to support faster deployment of new features and enhancements as part of ongoing product development.
The integration connects directly with Bede Gaming’s broader platform capabilities, including in-house product tools and third-party integrations, reducing the need for additional development layers and enabling quicker responses to changes in player behaviour within the igaming environment.
As part of the rollout, the application incorporates geolocation functionality provided by mkodo through its GeoLocs product, supporting compliance with Ontario’s regulatory requirements for online igaming.
The launch follows a phased transition process, with OLG indicating that the migration to the new igaming app was completed without disruption to customer activity, reflecting ongoing investment by operators in mobile platforms within regulated markets.
Dave Pridmore, Chief Gaming Officer at OLG, said: “We’re delighted with how quickly and efficiently the transition to Bede’s React Native app has been – and the fact there’s been no disruption for our existing OLG.ca players speaks volumes about the impressive teamwork shown on both sides. The intuitive experience built and well-considered support are representative of the high quality of work we’ve come to expect from our partners at Bede Gaming.
“As OLG continues to prioritise our players’ experiences and expectations, we look forward to implementing even more market-leading enhancements throughout our ongoing digital growth.”
Further phases of strategic enhancements applied to the app’s user journey will deliver continual user improvements, supporting a more streamlined customer experience that encourages returning traffic.
With increasing demand across the industry for seamless omnichannel gaming experiences, having this degree of personalisation, accessibility and smooth user journeys offers an increasingly significant role in player retention.
“The successful roll-out of our React Native App is testament to Bede’s continued commitment to our partnership with OLG and further proof of the passion we have for providing operational efficiencies to their team,” said Andrew Humphreys, Chief Product Engineering Officer at Bede Gaming. “I’m excited about the additional competitive value that our Bede App will be able to offer; our flexible and cost-efficient solution will empower OLG to expand their outreach and capabilities in the mobile-first market.”
