OpenBet has finalised its management-led buyout from Endeavor Group Holdings, Inc., marking a significant shift in ownership for the global betting and igaming technology provider. The deal, backed by Ariel Emanuel and involving key OpenBet executives including CEO Jordan Levin, transfers control to OB Global Holdings LLC, a newly formed entity created to lead the business into its next phase of growth.
Operating across more than 200 operator partnerships worldwide, OpenBet continues to supply modular, scalable, and compliant technology solutions that power sports betting in regulated igaming markets. The company has emphasised its commitment to performance and reliability, particularly as it expands its footprint in emerging markets such as Brazil. Recent launches with operators like BandBet and other strategic partnerships underscore OpenBet’s push into Latin America’s newly regulated ecosystem.
The supplier also remains active in the lottery betting vertical, serving over 20 World Lottery Association (WLA) members and maintaining its position as a key provider to government-run operators. Through Neccton, its AI-driven player protection and compliance solution, OpenBet is bolstering responsible gaming efforts while upholding regulatory integrity as a WLA Gold Contributor.
Innovation continues to play a central role in OpenBet’s offering, with products such as BetBuilder driving the industry’s same-game parlay capabilities and OpenBet Locator™ enabling location-based compliance for mobile wagering.
In a related development, Endeavor has announced the planned sale of IMG ARENA—OpenBet’s former sports betting data unit—to Sportradar. OB Global will retain and manage IMG ARENA until regulatory approvals are obtained and the transaction closes, expected in Q4 2025.
This latest transition positions OpenBet to operate independently under executive leadership, with a focus on delivering enhanced value and flexibility to igaming operators across the globe.
Levin said: “As this new chapter begins, OpenBet is better positioned than ever to drive market expansion and product innovation while defining the future of betting and gaming entertainment. Our group is extremely excited about OpenBet’s path forward, and we are confident in our business’ long-term growth profile considering our premium product offering, exceptional talent, and existing momentum in the marketplace.”
