Paysafe’s Income Access Partners with Sahara Games


Online sportsbook to expand in sub-Saharan Africa by leveraging Income Access’ marketing platform and affiliate management expertise.

Income Access, the marketing technology and services provider from Paysafe, today announced the launch of a new affiliate programme with Sahara Games, the online sportsbook and casino brand operating across multiple markets in sub-Saharan Africa. Powered by the Republic of Seychelles-based Sahara Game Technology Corporation, Sahara Games will use the Income Access affiliate marketing platform as well as its affiliate management services to accelerate its customer acquisition efforts.

Holding multiple licences in accordance with regional requirements across Kenya, Nigeria, Uganda and Mozambique, Sahara Games provides an expansive catalogue of product offerings, including casino and live casino games, sports betting, eSports wagering, and virtual sports. Delivering a flexible platform for players on the go, all games are also available through a user-friendly mobile app.

The launch of Sahara Games’ affiliate programme with Income Access will provide marketing partners with access to a robust multi-channel tracking and reporting solution to help them employ sustainable, data-driven promotional strategies. Combined with expert guidance from a team of affiliate marketers, Sahara Games will be equipped with the tools necessary to achieve long-term acquisition and retention success throughout its continued expansion in regulated markets across Africa.

Affiliates promoting Sahara Games will also benefit from Income Access’ dedicated team of experienced affiliate managers, who will assist with creative assets and marketing campaigns that align with the brand’s growth strategy. Acquisition efforts are further supported by a wide range of first-time and recurring player offers, a full list of which can be found on the Sahara Games promotions page.

Jeff Halloran, Managing Director at Sahara Games, said: “As a leader in the African market, we knew we had to have the leader in the affiliate market, and there is only one. We see Income Access not just as an affiliate platform but as a partner in our growth strategy in order to achieve our long-term goals.”

Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “We’re thrilled to partner with Sahara Games for the launch of their new affiliate programme as we drive our mutual growth in sub-Saharan Africa’s emerging iGaming landscape. Through our team of dedicated affiliate marketing experts, coupled with the brand’s array of interactive and experience-driven products, we’re confident that this partnership will enjoy long-term success and bolster their evolving acquisition strategy.”

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