PENN Entertainment Appoints Aaron LaBerge as Chief Technology Officer

PENN Entertainment, Inc. announced the appointment of Aaron LaBerge as Chief Technology Officer (“CTO”) effective July 1, 2024, pending customary regulatory approvals. Reporting directly to PENN CEO & President Jay Snowden, LaBerge will spearhead the technology strategy and execution for PENN while leading the multinational team of technologists, serving as the key business leader for the company’s Interactive division.

With over 20 years of experience, LaBerge brings a wealth of expertise from his tenure at The Walt Disney Company and his role as a technology entrepreneur. He served as President & Chief Technology Officer for Disney Entertainment and ESPN, overseeing technology and product development for The Walt Disney Company’s media divisions. LaBerge played a pivotal role in shaping Disney’s technology vision, driving innovation, and enhancing consumer experiences with entertainment and sports content.

Previously, LaBerge served as Executive Vice President and Chief Technology Officer at ESPN, where he contributed significantly to the growth of ESPN’s digital media products and services. He led the development of ESPN’s digital platforms and infrastructure, establishing ESPN’s position as a leader in digital sports and innovative sports technology.

Before his tenure at Disney, LaBerge co-founded and served as CEO of Fanzter, Inc., a venture-funded consumer software and digital product development company. There, he directed day-to-day operations and led the development and launch of various consumer-focused internet and mobile products.

LaBerge’s appointment underscores PENN Entertainment’s commitment to technological advancement and innovation. His extensive experience and leadership will drive PENN’s technology initiatives, supporting the company’s growth and enhancing its position in the igaming industry.

“We are thrilled to have someone of Aaron’s caliber join our PENN executive team,” said Mr. Snowden. “Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media.”

“I’m excited to join another talented team at PENN Interactive and lead our technology strategy,” said Mr. LaBerge. “PENN Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN BET an essential piece of the sports fan experience. Together, we’ll push the limits and redefine how fans interact with sports and gaming.”