Playbook Fusion Appoints Jason Bradbury as Chief Product Officer

Playbook Fusion, the innovative new studio led by Steve Rogers, which integrates betting and video gaming, has announced the appointment of Jason Bradbury as Chief Product Officer, effective immediately.

Bradbury brings over a decade of experience in the gambling industry, having worked with notable operators and suppliers such as Entain/GVC, Light & Wonder, Inspired Entertainment, and ComeOn. In his new role, Bradbury will be pivotal in executing Playbook Fusion’s ambitious product roadmap.

His responsibilities will include designing and overseeing the development of a new genre of content aimed at providing operators with more engaging and sustained betting experiences. This content will particularly appeal to players who already enjoy virtual sports, fantasy sports, and sports management games, offering a deeper and more immersive experience than what is currently available in the market.

Playbook Fusion’s initial offering will be a football-themed game, set to launch in early 2025, followed by additional titles featuring other popular sports such as cricket and basketball.

This strategic appointment underscores Playbook Fusion’s commitment to innovation in the iGaming industry, aiming to enhance player engagement through the fusion of betting and video gaming elements.

Steve Rogers, Founder and CEO of Playbook Fusion, said: “Jason has a proven track record of driving product innovation and advancements at some of the biggest operators and suppliers in the industry and his experience in launching products in the regulated betting markets is vital to our ambitious plans. Combining that experience with that of our Executive Creative Advisor, Santiago Jaramillo, from the video games industry is going to develop some very unique concepts, particularly around gamification and persistence within our games.

“He is perfectly placed to deliver our vision of combining betting and video gaming player attributes within our games, and I have full confidence in his abilities to design, develop and deliver games and experiences that will revolutionise the industry.”

Jason Bradbury, Chief Product Officer at Playbook Fusion, added: “I’m delighted to have the opportunity to work with Steve, Santiago and his impressive team to develop an innovative, never-before-seen product vertical that will bridge the gap between traditional sportsbook and video game players.

“Our content will have mass market appeal to existing player bases, but it will absolutely help operators to engage with harder-to-reach Millennial and Gen Z audiences as well as the next generation of players. This is a game-changing concept and I’m genuinely excited to join the team.”

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