PlayOJO Launches ‘Sounds Like OJO Time’ Campaign Worldwide

PlayOJO, a leading online casino brand powered by SkillOnNet, has launched its new global advertising campaign, Sounds Like OJO Time, in partnership with London-based creative agency Motel. The campaign leverages PlayOJO’s recognizable three-note sonic logo to create a memorable and entertaining experience for viewers.

Initially set to launch in the UK, the multi-channel campaign will be broadcast on linear TV, BVOD, digital, and social media platforms. PlayOJO plans to adapt and expand the campaign to additional markets, including Canada, Peru, Spain, and Ireland later this year, with further expansions planned for 2025.

The advertisements feature everyday scenarios where the PlayOJO jingle unexpectedly plays in various environments, such as from a microwave, car alarm, or airport intercom. Each scenario marks the beginning of “PlayOJO time,” as the surroundings transform into a lively scene with upbeat music, dancing, and animated characters, all set to the tagline “Feel the Fun – PlayOJO.”

This new campaign underscores PlayOJO’s commitment to providing a fun and engaging experience for players, regardless of outcomes. Through its ‘feel the fun’ positioning, PlayOJO continues to emphasize its unique brand identity within the iGaming industry.

Peter Bennett, Global CMO of PlayOJO, said: “We really like how Motel took one of our strongest and most distinctive brand assets and built on that to create a uniquely fun and impactful new creative platform. We love how the new campaign reflects PlayOJO’s distinctive creative style and reinforces the brand’s positioning. Now the PlayOJO sonic can come from anywhere – a microwave, an airport intercom, a referee’s whistle – the fun can start literally anywhere, anytime.”