Playson Expands in Sweden Through Premier Gaming Partnership


Aerial view of Stockholm where BOS are based

Playson, a prominent supplier in the iGaming industry, has announced a significant multi-brand partnership with Premier Gaming to deliver its leading titles to operators within Premier Gaming’s network.

This extensive content agreement will facilitate the seamless integration of Playson’s popular Hold and Win portfolio across Premier Gaming’s well-known brands in Sweden. Notable games such as Royal Joker: Hold and Win, Lion Gems: Hold and Win, and Luxor Gold: Hold and Win will soon be available to players.

Premier Gaming, licensed in both Malta and Sweden, operates several online casinos across Europe, including Pronto Casino, Slothino, and Premier Live Casino. This collaboration will enhance each brand’s portfolio with globally recognized titles from Playson.

This partnership underscores Playson’s capability to cater to large operator networks by providing engaging games with appealing mechanics, further solidifying its strong presence in the European iGaming landscape.

Blanka Homor, Sales Director at Playson, said: “As the company behind some of Europe’s fastest-growing online casino platforms, we are delighted to bring our renowned Hold and Win offering to Premier Gaming players.

“It’s an honour to continue strengthening our market presence in a mature market like Sweden and we are confident that Premier Gaming’s established reputation, combined with our energetic and stimulating slots, will create a thrilling proposition for slot enthusiasts.”

Mark Zammit, CMO at Premier Gaming, said: “We are always looking to expand our offering with vibrant and exciting slots, providing our players with the best games on the market.

“With almost five years’ experience in the Swedish market, we know Playson’s gaming portfolio will be a fantastic addition to our operator’s offering and look forward to a fruitful partnership.”

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