PlayStar has named Peter Ekmark as its new Chief Executive Officer as the online casino continues its expansion efforts in the U.S. Ekmark joined PlayStar’s board in September 2022 and played a role during the company’s successful entry into the New Jersey igaming market. This successful venture caught the attention of Glitnor Group, leading to a substantial investment.
Ekmark brings with him an extensive background in the igaming sector, having been involved since 2007. His professional journey includes a notable seven-year tenure at Kindred Group PLC. Additionally, he held key positions at Vera&John Casino, JackpotJoy, Mr Green, William Hill, and Internet Vikings. Most recently, he served as Group CEO at Harvest Tech PLC.
Peter Ekmark will be taking over from Per Hellberg, PlayStar’s outgoing CEO. Under Hellberg’s leadership, the company successfully launched in New Jersey, meeting significant revenue targets. With Hellberg’s departure, Ekmark inherits a well-positioned company in the igaming landscape, providing a strong foundation for future growth and initiatives.
Peter Ekmark, new Chief Executive Officer at PlayStar, said: “I’m incredibly excited to be taking over the role of PlayStar CEO and would like to take the opportunity to extend my thanks to Per Hellberg for the amazing foundations he has put down for the company in New Jersey and the U.S. in general.
“Having already overseen incredible growth in our first year of operation, I’m confident we as a team can use the extensive iGaming and business management experience I’ve accumulated to help PlayStar cement its position in New Jersey and also expand into other regulated states.”
