Just a few weeks after debuting its launch in New Jersey, challenger online casino brand PlayStar has secured yet another market access deal, this time in the state of Indiana after extending its relationship with Caesars Entertainment.
The addition of Indiana provides a future growth opportunity for PlayStar when that market regulates online casino, and pending regulation timing will sit nicely after PlayStar’s launch in New Jersey, and Pennsylvania coming later this year subject to completing the licensing process.
PlayStar has ambitious plans to provide an unparalleled online gaming experience to players across the USA, and securing additional market access deals, ensures that PlayStar is well positioned into the future to execute on its growth plans.
Adam Noble Co-Founder and Chief Business Development Officer, said: “We are delighted to have joined forces with Caesars once again, providing us access to Indiana which is forecast to be a thriving online casino market, subject to future legalization.”
“Although it’s early days, we have seen very promising results after our New Jersey launch, and we’re very confident of replicating this in each market we enter. The addition of Indiana now, pre regulation, will not only increase our total accessible market, but also give us the chance to go live in that market from day one, standing shoulder to shoulder with our peers. We continue to seek out further market access opportunities that align to our “casino-first” product strategy.”
