Playtech Live Partners with Fremantle for Global Rights to Family Feud

Playtech, a renowned name in the igaming technology sector, has entered into a significant partnership with international entertainment entity, Fremantle.

Under this agreement, Playtech Live has obtained exclusive global rights to adapt the celebrated Family Feud franchise for the burgeoning Live Gaming market. Fremantle, with its vast international reach across numerous territories, aligns well with Playtech Live’s aim to introduce Family Feud to a global gaming audience. The inclusivity of this agreement encompasses major markets, notably the United States, and even extends to the UK’s Family Fortunes IP.

This strategic partnership underscores Playtech Live’s dedication to fostering innovation within the igaming entertainment space. As the Live Casino sector witnesses continuous growth and transformation, Playtech Live’s initiative to create content centered around the Family Feud franchise paves the way for a dynamic gaming landscape. This collaboration further reaffirms Playtech Live’s ongoing resolve to offer groundbreaking gaming experiences that resonate with players and emphasizes their reputation as a reliable brand partner in the igaming industry.

Edo Haitin, Playtech Live CEO, commented, “This partnership with Fremantle is a game-changer. By integrating the iconic Family Feud franchise into our offerings, we are bridging the worlds of game show entertainment and online gaming, promising our users an immersive experience. I’m thrilled that we could partner with Fremantle to bring the legendary Family Feud to the gaming world. Our vision at Playtech Live is to always deliver the best possible entertainment experience, and this collaboration underscores that commitment.”

Erica Gadecki, Fremantle SVP Partnership Solutions, said, “A collaborative effort with Playtech on the iconic gameshow Family Feud is how Fremantle continues to deliver unparalleled entertainment in today’s market.  Playtech’s Live platform is a perfect opportunity to expand into the interactive entertainment landscape while building upon the Family Feud legacy.”

Aaron Berndtson, Head of Strategic Partnerships and Entertainment at Playtech, says, “We are thrilled to embark on this extraordinary journey alongside Fremantle. The partnership with Fremantle is another milestone to deliver unique and captivating experiences to players worldwide.”