PlayUZU, the online casino brand operated by SkillOnNet, has entered into a strategic sponsorship agreement with OCESA, one of Latin America’s leading live entertainment promoters. The partnership will see PlayUZU serve as an official sponsor of the Palacio de los Deportes in Mexico City for the 2025–2026 season.
Running from March 2025 to February 2026, the agreement includes sponsorship presence at more than 40 live events, with PlayUZU branding featured during concerts and large-scale productions hosted at the venue. As part of the collaboration, PlayUZU will launch targeted promotions offering players the opportunity to win event tickets and VIP access, aligning its digital platform with Mexico’s live entertainment landscape.
This initiative forms part of PlayUZU’s broader “Sounds Like PlayUZU” campaign, which seeks to deepen engagement with the Mexican market by integrating music and entertainment into the brand’s identity. The campaign is designed to enhance customer experience both online and offline, combining igaming with real-world cultural experiences.
PlayUZU has continued to grow its footprint in Mexico, with the sponsorship reinforcing its position as an igaming brand that supports local entertainment while promoting responsible gambling practices.
Iñaki Paz, Country Manager of PlayUZU Mexico, said: “By teaming up with OCESA and the Palacio de los Deportes, we’re bringing the thrill of live entertainment directly to our community — on stage and online. This isn’t just a sponsorship. It’s an invitation: Join the movement. Live the music. Feel the excitement. Experience PlayUZU.”
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