PointsBet Canada has launched a new iGaming casino aggregation and bonusing platform through a partnership with Bede Gaming, following a competitive selection process.
The integration has been deployed within the operator’s Ontario-facing platform, PointsBet.ca, and introduces an expanded iGaming content library alongside additional player engagement tools. PointsBet Canada, which utilises proprietary sportsbook technology developed by its parent company, selected Bede Gaming to provide external aggregation and promotional capabilities for its iGaming operations.
Through Bede’s open API platform, PointsBet Canada now has access to a range of third-party content providers, including Games Global, Pragmatic Play, Play’n GO and Light & Wonder. The aggregation model enables operators to integrate multiple content suppliers through a single connection, a common approach in iGaming markets where content variety and scalability are key operational requirements.
The partnership also includes bonusing and engagement functionality, supporting campaign management, player lifecycle segmentation and promotional configuration. These features are designed to assist operators in managing user acquisition and retention strategies within regulated iGaming environments.
Bede Gaming’s platform infrastructure includes operational support services such as continuous monitoring and system uptime management. The agreement between the two companies is structured as a multi-year arrangement and includes plans for potential expansion into additional Canadian provinces, including Alberta, subject to regulatory developments.
The launch reflects ongoing investment in iGaming infrastructure in Canada, where operators are enhancing platform capabilities and content offerings as the regulated market continues to develop.
“Our strategy emphasises delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”
“We are thrilled to partner with the PointsBet Canada team and eager to support their ambitious goals in Canada,” said Colin Cole-Johnson, Bede Chief Executive Officer. “Our Partnership Model means that we mobilise to support the strategies of our customers, and we’re thrilled to already be demonstrating this through the successful launch of this new casino solution. Bede remains committed to providing stable, secure and pioneering technical solutions to the North American regulated gaming markets.”
